Presented by Dwayne Lee
Sunday, October 14, 2018
10:30 AM – Noon
Customers are the life blood of business. Are you doing everything you can do to attract new customers and hold on to the ones you have?
Marketing & business topics are the most needed topics for photographers today, yet are typically the most neglected. Why? Because photographers think of themselves as “artists”, not business people. This is the reason you should come to this program with a pen and note pad. Get ready to expand your mind, your client base, and your business with proven techniques for drawing customers to you.
During this program, we will look at many different ways of marketing and advertising. We’ll look at some successes, as well some failures. We’ll look at inexpensive marketing techniques and those that cost a fortune. We’ll even explore some rather radical methods for attracting clients.
Since photography is a luxury item and people don’t “need” it to survive, it’s our job to give them reasons to be photographed and reach them using creative ways to get their attention. This program will open the mind to the many ways one can market their business. Using various aspects of these tools, you will be able to custom design your own marketing program to fit your business’s needs.
Meet the Speaker:
Dwayne Lee, M.Photog.,Cr.-API, owns Southern Flair Photography, a 4,200 sq. ft. state-of-the-art studio in Arlington, Texas. Having photographed over 3,800 weddings in the past 41 years, Southern Flair also features portraits of children, high school seniors, and families as well as corporate and commercial work. Southern Flair Photography is a family owned and run business. Heather, his daughter, is also a photographer and designer. Heather also has earned the Photographic Craftsman Degree from PPA, making Southern Flair Photography one of the very few Studios with two degreed professional photographers on staff.
Dwayne has presented numerous business and photography programs at the local, state, and national levels. He has taught at Texas School, New York School, and has conducted several Super One Days at his studio.
He is Past President of the Southwest Professional Photographers Association, and he is also a Past President of the Texas PPA, a Life member of PPA, a member ICP (International Christian Photographers), and a Life member and Past President of the Ft. Worth Professional Photographers Association.
His other affiliations include being Past President of the Association of Wedding Professionals in Dallas, Past President of the Arlington Sunrise Rotary Club, and is an active member and on the Board of Directors of the Arlington, TX Chamber of Commerce.