The I Heart Photography Conference and Expo
October 11-13 at the Grapevine Convention Center
October 11-13 at the Grapevine Convention Center
Do you LOVE Photography?
So do we!
That is why we hope to see you at the I Heart Photography Conference and Expo October 11-13 at the Grapevine Convention Center.
The I Heart Photography Conference features three days of programming for photographers of all skill levels and with a wide range of interests.
In addition to the regular conference programs, we have a lineup of “hands on” Excursions that take place on Friday. Bring your camera and be prepared to work side by side with a coach who will guide you through the process of creating outstanding images.
The Expo at I Heart Photography is open Saturday and Sunday and is free with your registration. Can’t make the conference this year? Read on to find out how you can get a Free “Expo Only” pass from Arlington Camera.
Registration for the conference is $139.
From landscape photography to pet portraits and from sports action to concert photography – we have your interests covered. We even have a trade show with industry leaders such at Canon, Sony, Panasonic, Tamron and more. Grab your ticket and join us October 11-13 at the Grapevine Convention Center.
Just look at all the vendors that will be at the trade show!
Registration includes access to all
programs (Excursions not included)
and admission to the Trade Show.
Can’t make the Conference? Grab your
FREE “Trade Show Only” Pass
courtesy of Arlington Camera!
Friday Programs
Friday kicks off with a variety of optional hands-on Excursions. Excursions are held off-site and require an additional fee. See complete information about our excursions at the end of this page.
Inspiration Track
Pro Track
Photoshop Tips and Tricks
Presented by Ross Benton
Friday, October 11, 2019
2:00 PM – 5 PM
Attendees will learn:
- Discover the “RAW Power” already built into your images
- “Dodge and Burn” like a pro
- Tone images far beyond BW & Sepia
- Hollywood style “Film Grain” effects
- Texture… Texture… Texture…
- Content Aware… Did you know it does that?
- Woolite Brush… it will change your life!!!
- And tons of little tips and tricks
Getting Started with Light Modifiers
Hosted by Guy T. Phillips
Friday, October 11, 2019
2:00 PM – 5:30 PM
Gain confidence with hands-on, while you learn the advantages of each. We’ll review Natural Light, Speedlight, Constant Light and Studio Flash modifiers, and learn the when and why to choose the right method.
This class provides a complete hands-on experience as you learn to work with:
Diffuser / Reflectors
Shoot – Through, White Reflective, Silver Reflective Umbrellas
Strip Softboxes
Square Softboxes
Octobox and Parabolic
Light Stands, Big and Small
After this class, you’ll make better buying decisions, and understand common setups to make your client look their best! Be prepared to learn while you have fun!
Saturday Programs
Inspiration Track
Pro Track
Tools & Tech
The Art of Street Portraits
Presented by Josh Jordan
Saturday, October 12, 2019
8:30 PM – Noon
When it comes to impactful portraits, oftentimes it’s difficult to get the subjects that you most desire into the studio. There are logistical issues like scheduling and returning email and phone calls. The solution is to get out to where those subjects are and take the studio to them. Engage them on the spot and make the idea of having a portrait made be a winning opportunity for them…and for you.
However, there are multiple potential issues that arise when attempting to approach strangers and ask to make their portrait. How do you make the initial approach? How do you develop instant trust? How do I gauge who will and who won’t sit for me? Model releases? Gear? Settings? The list goes on and on.
This session will cover topics like:
- How to stay safe
- Finding subjects
- What to offer in return
Let it Shine! Unlocking the Natural Beauty of Landscapes
Presented by Cris Duncan
Saturday, October 12, 2019
1:30 PM – 5:30 PM
Let it Shine! Unlocking the Natural Beauty of Landscapes. Surrounding each of us every day is unspeakable beauty. From the tiny dewdrop framed by intricate silk webwork to the glorious West Texas sunset, our senses are constantly stimulated by beauty.
However, sometimes there is frustration as what our eye sees can’t seem to be captured by our camera. Using the tools given to us today—camera, lens selection, filters and post-processing—we will explore ways to allow the vision of our mind to be translated into a photograph. Take time for yourself and come and join Cris Duncan for a time of creative development where you can start “seeing” things in a whole new light.
Cris will cover “What you need to know” to take better, more impactful landscape images—The tools, camera techniques, lighting, creative compositions and post-processing. Get prepared to have your mind explode. Just like there are “rules” of portraiture and lighting, there are “rules” of landscape photography and the magic can really start happening when you start blending the three—this is that “BIG” secret that is revealed at the $$$$ wall portrait workshops.
Can you imagine how that will impact your work? Landscape photography is not just for vacations and free time. It is an opportunity to share the world and a part of yourself with the community and it is an exercise in creativity that is sure to leave you inspired, regardless of your photographic knowledge, discipline or profession.
“First Three Songs…No Flash!”
Cliff Ranson
Saturday, October 12, 2019
8:30 AM – 11:30 AM
For concert photographers, “First three songs, no flash” is the industry standard announcement immediately before leaving the media holding area. After securing your position in the pit, you wait for the lights to go down, the energy rises, and then, there are no second chances. You must capture everything you need for the venue during the first three songs, no excuses.
I will detail probably the most exciting fifteen minutes a photographer can experience from the pit directly in front of the concert stage. And also what it is like to deal with all the backstage personalities associated with the music industry. Having been the House Photographer for the State Farm Arena in Hidalgo Texas since 2003, I have photographed over 400 concerts and events. This program will teach attendees how to photograph in large or small venues, whether professional or amateur events.
Light, Posing and Expression
Presented by Randy Pollard
Saturday, October 12, 2019
1:30 PM – 3:30 PM
Your portraits should convey emotion and tell a story, but the emotion should make sense and the story should be a consistent one. Keeping everything aligned will make your portraits more powerful, and tell your story more powerfully. We’ll explore consistency and also dichotomy, and how to create and use each one.
Attendees will learn:
- What makes a consistent, fluid portrait
- Using light as a narrative device
- Avoiding “cognitive dissidence” in your portrait work
- Making ALL light “natural” light
- Syncing your lighting, posing and expression and when to use what.
Adding Video to Your Marketing Mix
Presented by Marsha Hudson
Saturday, October 12, 2019
4:00 PM – 5:30 PM
It makes sense to use video in your business; it engages people, motivates customers to like and share your online content, boost sales, builds trust, increases SEO, and they are fun to create!
Join Marsha Lynn Hudson as she demonstrates strategies for incorporating videos into your marketing strategy. In the program, we will actually demonstrate how easy it is to make a live video, and how you can add a variety of video types to your website, social media, and your photography campaigns. Each attendee gets a surprise to take back to their studio !
Highlights include:
- How to get started with video marketing
- How to align video with your present marketing strategy
- Setting a content calendar and developing a monthly plan for videos
- The best types of videos to make that will create engagement and buzz for your business
“Airborne Over Texas”
Justin Moore
Saturday, October 12, 2019
8:30 AM – 10:00 AM
Join drone photographer Justin Moore as he takes you on an airborne journey into the world of low altitude aerial photography. For budding drone photographers, Justin will cover some of the basic tenets of the FAA’s new “Part 107” commercial regulations. He will also share his experiences using #dronesforgood – from mapping a lost population of bigtooth maple trees to monitoring a great blue heron rookery from his perch in the sky.
Justin Moore will take you on an exciting tour of how low altitude aerial photography is changing the photography industry. He will discuss how aerial photographs can be both art AND data. He’ll share his experiences as a commercial drone pilot and give an update on the ups and downs of piloting a flying camera!
Event Photography And Onsite Printing
Presented by Robin Janson
Saturday, October 12, 2019
1:30 PM – 3:00 PM
This class is the perfect opportunity for all levels of photographers who are considering adding a new revenue stream to their business. Join me as we discuss how to start, build, and maintain a successful event photography regiment. You’ll learn what marketing and sales techniques work. Learn basic lighting in addition to learning how to design borders, use green screen extraction software. We will also share with you how we deliver onsite images or delivering the best in quality yet fastest turn around via a professional lab.
This class starts you off in the right direction so you can hit the ground running for any kind of special event be it a professional sporting event, golf tournaments, or corporate event.
Attendees will learn Robin’s approach to:
- Marketing
- Lighting
- Use of critical industry software
- Design techniques
- Workflow
- and most of all making money.
Registration includes access to all
programs (Excursions not included)
and admission to the Trade Show.
Can’t make the Conference? Grab your
FREE “Trade Show Only” Pass
courtesy of Arlington Camera!
Sunday Programs
Inspiration Track
Essentials of Sports Photography
Presented by Kevin Jairaj
Kevin Jairaj-USA TODAY Sports
Sunday, October 13, 2019
8:30 AM – Noon
SPONSORD BY
Kevin will show you exactly everything he does to create his exciting sports images (both action and portraits) as well as discuss some of his favorite images captured as well as the stories behind them.
Kevin will also show a live demo with lots of tips and tricks of how he lights and poses his athletic portraits.
Lots of shooting techniques for sports such as Football, Soccer, Basketball, and Baseball
Portrait techniques on how to light and pose athletes.
How to shoot with remote cameras.
What to look for while shooting different sports.
What makes a great sports image.
Meet the Speaker:In just a few short years, Kevin has not only become one of the most sought after photographers in the USA, but also worldwide. He has been commissioned to do photoshoots, weddings, and events in London, Hawaii, Trinidad and Tobago, The Bahamas, Mexico, Jamaica, Anguilla, and Aruba in addition to the work he shoots in Texas and the rest of the USA. Kevin is also a favorite among the celebrity crowd and has photographed weddings and events for many musicians, actors, and famous athletes.
Award Winning
Kevin is one of only a few people in the world to hold the Triple Master Title from WPPI (Wedding and Portrait Photographers International) as well as a Master of Photography from PPA (Professional Photographers of America). Kevin has also won Numerous 1st Place Awards in the very prestigious WPPI 16×20 and 8×10 print competitions in addition to having several prints selected in the PPA Loan collection over the years.
He was also named a Top Knots of Wedding Photography by the very well respected Photo District News magazine and his work has been published in countless newspapers, books, and magazines.
He was named as a ProFoto Legend of Light in 2017 and also wrote a book for wedding photographers published by Amherst Media titled “Stylish Weddings.”
Recent News
Kevin has been commissioned by USA TODAY to take portraits of key members of the USA Summer and Winter Olympic Teams and has also had a recurring role in the Hit Discovery Channel Show “Fast N Loud.”
Kevin covered the 2014 Winter Olympics in Sochi, the 2016 Summer Olympics in Rio, and the 2018 Winter Olympics in Pyeongchang for USA Today. In addition, Kevin has covered major sporting events such as Super Bowls, Final Fours, the World Series, and National Championship games.
Kevin has also been the Official Photographer for the College Football Playoff National Championship since its inception in 2015.
Unlocking the Power of Post-Production for Landscape Imagery
Presented by Cris Duncan
Sunday, October 13, 2019
2:00 PM – 5:30 PM
You have taken the trip. You have created the image. Now what? Now it is time to make it sing and come to life.
In today’s digital world, capture is just the beginning. In this course, you will discover the tools and techniques the pros use to take your landscape images from hero to zero. Your instructor, Cris Duncan, will take you step by step in simple to use, but advanced techniques that will take your image enhancement to the next level. These details are the difference makers in making a good image a great one.
This course will cover many of today’s most popular image enhancement programs including Adobe Lightroom Classic, Adobe Photoshop, Nik Software, Luminar and Capture One Pro. Sometimes the hardest thing is knowing where to start. You will also learn the things to look for in your images and the discover the tools needed to make your images what your eyes have seen.
Topics covered will included:
- Basic adjustments in your RAW processor
- Selective adjustments in Lightroom
- Color grading
- Creating presets
- Stunning B&W conversions
- Adding and replacing skies
- Removing and adding elements
- Non-destructive dodging and burning
- Image finishing and much more.
Can you imagine how that will impact your work? Landscape photography is not just for vacations and free time. It is an opportunity to share the world and a part of yourself with the community and it is an exercise in creativity that is sure to leave you inspired, regardless of your photographic knowledge, discipline or profession. Even if you are not a landscape shooter, this class has applications to every genre of photography. Each student will be given a handout with Cris’s notes as well as a special link to download some of his favorite Lightroom presets designed for landscape imagery.
Pro Track
There’s Profit in Your Passion
Hosted by Jessi Norvell
Sunday, October 13, 2019
8:30 AM – 10 AM
It’s time to merge what you love with an actual salary! This requires stepping out of your comfort zone, defining your artistic voice, and understanding the worth of your unique skill set. We will discuss the steps to figuring your cost of doing business, as well as an honest look at the time it takes to create the finished products you’d like your clients to have. This will lay the foundations for finding, marketing, and selling the sessions and products that match up with your core values and photographic passions so that you can start making a Real Profit from Your Passion!
In this program, you will learn how to:
- Define Your Artistic Voice
- Decide What Products to Sell
- Determine What to Charge
- Find Your Ideal Client
- Build Your Self-Confidence
No Excuses IPS: The Same Day Reveal
Hosted by Jessi Norvell
Sunday, October 13, 2019
10:30 AM – Noon
You’ve heard all the excuses, and you’ve made most of them yourself. “I can’t do IPS because …” fill in the blank! Jessi is going to debunk them all by explaining why an additional meeting time, a fancy sales room, and hours of retouching are not required. The Same Day Reveal can eliminate most of the fears that come along with In Person Sales. Learn exactly what to say and exactly what to sell to meet your needs for your average sales, without feeling like you have to pull out all the stops of a used car salesman. The proof is in the pudding and in the process. Students will leave with a step-by-step action plan that they can implement in their business. No more excuses!
Workshop participants will learn:
- Tenets of Same-Day Selling:
– Who?
– What?
– When?
– Where? - Action Plan to Switch to a Same Day Reveal
Practical Tips for Successful Pet Photography
Hosted by Margaret Bryant
Sunday, October 13, 2019
2:00 PM – 3:30 PM
Whether you are just starting pet photography or you have been doing it for a while, everyone can use suggestions on how to make their job easier. Margaret Bryant has over 20 years experience as a pet photographer and gives tips on everything from handling, posing and lighting, to marketing and selling.
Pet photography is not people photography with furry subjects. Find out the differences and have more success with your pet photography.
Margaret Bryant is an award winning photographer who specializes in photographing dogs and their people. Her style is simple, original and authentic and often shows the humor and whimsy of dogs.
Tools & Tech
Finishing Touches for Your Floral Fine Art
Completing the Creative Process in Photoshop
Presented by Teri Whittaker
Sunday, October 13, 2019
10:30 AM – Noon
So you have taken your flower photographs, but do you still feel there is a bit more to be done and you are not quite sure about the next step? Bring an image and your computer and join Teri as we work through some of the possibilities available to put the finishing touches on your work of art. (Or Teri will provide you with a copy of the image she will be using for demonstration).
We will discuss the considerations for your image such as increasing/decreasing contrast and saturation, taking your image black and white, eliminating distracting elements, simplifying backgrounds and more.
Teri will also cover:
- Why and how to clean up an image.
- Evaluating and potentially removing distracting elements.
- Extracting and modifying a background.
- Using Photoshop and/or Topaz Impressions to enhance an image.
- Using textures and mat options to complete and image.
If you don’t have DxO Nik Collection or Topaz Impressions, you might consider downloading a trial version. A Wacom tablet is recommended. Don’t want to bring your computer? Just come and take notes!
NEW PROGRAM JUST ADDED!
From Sports to Wildlife
Presented by Richard Sturdevant
Sunday, October 13, 2019
4:00PM – 5:30PM
Join Richard Sturdevant in a program that will inspire you to create what you love and make a living at it.
Creating an exceptional fine art composite consists of many things, but the two that separate good from great are conception and finish. Conception and the ability to dream up a visual idea or to tell visual story that is original and unique to your vision is priceless. Equally important is the ability to bring it all together is such away that it is beautiful and meaningful to the viewer. The finish of the art should keep the viewer engaged in the content and not the technique. Everything in between this journey is trained execution.
In this program I will share like never before on this process, known for my style, concepts and the way I finish up an image. I will share how to create concepts that reflect who you are and how to execute them and most of all finish them in such a beautiful way. I’m good at what I do and you will leave this program better for it.
Content will cover:
– Conception
– Resource gathering
– Light creation and lighting to fit the scene
– Using the right angle of view
– Extraction
– Composition
– Color theory and Harmony
– Illustration techniques that can be used on any image
– Plug-in techniques
– PS Painting techniques
– Proven finishing techniques and presentation
– Photoshop Painting Techniques
– Conception
– Resource gathering
– Light creation and lighting to fit the scene
– Using the right angle of view
– Extraction
– Composition
– Color theory and Harmony
– Illustration techniques that can be used on any image
– Plug-in techniques
– PS Painting techniques
– Proven finishing techniques and presentation
– Photoshop Painting Techniques
Meet the Speaker:
Richard Sturdevant is a leading expert in photographic artistry and creative composites. His award winning work, style, and techniques have earned him high praise in the photographic industry. Richard is known for an impressive track record in PPA print competition – receiving 20 prints with a perfect 100 point score in both state, regional and district competitions. He also made history with PPA at SWPPA District competition in September 2010 for the highest print case ever scored in the USA, Receiving a 100 print score on all four of his prints. He is the Overall Grand Imaging Award (GIA) Winner for 2011 and 2012 with best print in PPA. In 2013 he received 1st and second place in the GIA Awards for best Master artist Image and 3rd Place in Portrait. In 2014 he was Named as a finalist in the First World Cup and Also won Grand Imaging Awards 1st Place in Illustrative and Second Place in Master Artist held At Imaging USA in Phoenix, Arizona. Richard is the only Photographer in PPA History to go Double Diamond four times 2012, 2013, 2015 and 2016 He’s has been awarded Diamond Photographer of the year 11 times with Diamond and Platinum awarded at Imaging USA 2011 and 2014. In 2013 Richard also became a PPA international Juror.
Sturdevant’s fluid combination of photography with fine art skills stems from his original artistic roots. Prior to becoming a photographer, Richard made his living as a classic and award-winning artist and also was a national art instructor and a published subject matter expert. Using airbrush and oil, his unique but photorealistic style made for a natural transition to photography. Today his passion for painting comes alive in his creations of photographic art.
As a photographic artist, Richard received the prestigious title of 2010, 2011, 2012 and 2013 Southwest Photographer of the Year with SWPPA, 2009, 2010 and 2012 Texas Photographer of the Year with TPPA and 2008-2010 Dallas Photographer of the Year with DPPA. He also achieved International Gold and International Platinum Photographer of the Year with PPA in 2007, 2008, then went double Platinum Photographer of the year for Photographic Open and Electronic Imaging in 2010. From 2005 to 2011, he received 15 Kodak Gallery Awards as well as 16 Fuji Masterpiece Awards. He also received 1st place in the portrait & Group category in the 2010 and 2011 WPPI 16×20 print competition.
Richard owns and operates Sturdevant Studio – a thriving portrait studio in Loretto Tennessee . He specializes in fine art composites, seniors, families, wedding, and commercial photography. He was featured on the cover of Professional Photographer in Dec 2012 with his Award winning image Time Traveler, He was I featured Rangefinder magazine August 2006 where his image “Durrel’s Run” was featured on the cover. Richard is a member of PPA, ASP, WPPI, TPPA, DPPA and is PPA Master of Photography, Master Artist of Photography and Photographic Craftsman.
With over 20 years of experience as a creative artist, Richard brings a unique eye to the world of photographic education. Sharing his knowledge and experience with others in the industry is something that he enjoys. As part of his commitment to helping others learn and succeed, he has launched his own brand of educational materials to photographers, graphic designers, and artists nationwide. He believes that these materials, known as the “Sturdavinci Art Tools”, will help fellow professionals, as well as aspiring students, achieve their creative potentials and improve their workflow.
Turning the ordinary into the extraordinary will continue to be Richard’s goal in his personal photographic journey and as a platform for his teachings.
Registration includes access to all
programs (Excursions not included)
and admission to the Trade Show.
Can’t make the Conference? Grab your
FREE “Trade Show Only” Pass
courtesy of Arlington Camera!
Optional Excursions on Friday
Friday kicks off with a variety of hands-on Excursions. Excursions are your opportunity to bring your camera and work in a small group setting with a coach who will guide you through the process of creating outstanding images. Coaches will help you as much or as little as you like. We have a variety of Excursions that are sure to get your creative energy flowing. Excursions are held off-site and require an additional fee. Transportation to and from each Excursion is not included.
Welcome to the Jungle of Wildlife Photography
If you love photographing wildlife, either in their natural environment, game parks or in a zoo, this workshop is for you. ONLY 1 SPOT LEFT!
The Art of Street Photography
When it comes to impactful portraits, oftentimes it’s difficult to get the subjects that you most desire into the studio. SOLD OUT!
Airborne Over Texas
Justin Moore will take you on an exciting tour of how low altitude aerial photography is changing the photography industry.
Extractions and Composites
Bring your laptop with Photoshop to learn to create stunning composites.
Great Photos in a Flash
Join Alison Carlino as she helps you master your flash!
Photographing Flowers
Bring your camera and photograph stunning floral images with Teri Whittaker. ONLY 4 SPOTS LEFT!