Pro Track

Saturday, October 16, 2021
8:30 PM – Noon

SPONSORED BY:

Video continues to be on the rise and taking over in social media platforms. Clients are asking for it consistently. Ready to get started in video and incorporate it into your client offerings but not sure where to start? Have you tried video but it didn’t quite look right? Not sure of the right settings to use? Want to be able to switch between photo and video quickly? This session is for you!

In this session, I will answer all these questions and more. We will talk about cameras, sensors, and lens choices as it pertains to video. We’ll even step into the question…auto-focus vs. manual focus, does it really matter?

We’ll talk about the ideal camera settings for the what you are filming. Resolution, frame rates and the exposure triangle as it relates to video.

How to get stable footage? We’ll talk about stabilization, settings and some techniques to help you get smooth footage without a gimble.

Lastly we’ll talk about audio and lighting basics and get you started with optimizing these for video.

When we are done, you will feel more comfortable with turning your camera to the video mode, choosing the right settings, hitting record and offering a new service to your clients!

Todd will cover:

• Camera Considerations (sensor size, megapixels, codecs)
• Lens Selection
• Stabilization
• Choosing the right Resolution and Frame Rate
• Breaking the exposure triangle – Shutter Speed, Aperture, ISO in relation to video
• Audio Considerations
• Lighting for Success

Meet the Speaker

Todd is a native Texan and spent 26 years in the corporate world before making the switch to a full time photographer and videographer. Todd grew up shooting on film and is self-taught. His passion for photography grew during a month long trip to India and has not stopped since.

Fashion and lifestyle content is what he focuses on and a blend of photos and video is the primary type of content he creates for his clients.

Todd is a husband and a father. He has found that blend of hobby and career in photography and videography. He is a foodie and a craft beer lover as well.

Pro Track

The Battle of the Business
Presented by Allison Russell and Katherine McClure

Saturday, October 16, 2021
1:30 PM – 5:30 PM

SPONSORED BY

Some workshops teach that there is only one way to run a successful studio, but you know one size does not fit all, especially in smaller markets! Come behind the scenes with two Master Photographers as they share their unique approaches that both lead to six figure annual revenues. From the client experience with a focus on creating solutions instead of selling to creating repeat customers to sustain your business, we share two points of view that both create profit. Full-time or part-time, digital sales or only physical prints, niche market or general photographer, lighting and posing techniques: we handle so much differently! But systems, plans, community involvement, and goal making we approach in similar ways. At the end of the day, you will be equipped to create your own unique plan for a profitable business.
This program will cover:

• Learn how to convert high school senior customers into lifelong clients
• Watch your sales averages soar by adding 15 minutes to your senior sessions
• Use marketing to attract high quality clients and keep them by serving ALL of their needs
• Gain confidence in the sales room with selling images from both sessions

Meet the Speakers:

“Katherine McClure developed her first roll of film at 12 years old, and has been a portrait artist ever since. She grew up in Naples, Florida and, after living in seven states, settled in Prairie City, Iowa with her husband and five children. She has found homeschooling to be the perfect fit for her low volume, boutique business and the flexible traveling it allows. Her days begin with early morning weight training, and typically end with a gin and sparkling water.

Katherine has curated a select client base that craves her museum quality painted art pieces within her community and beyond. She is passionate about business longevity and guides new photographers in creating growing, sustainable businesses. Her journey from starving artist to profitable business owner enables her to equip other photographers to find their own version of success.”

“Allison Russell grew up in Sonoma County, California and now lives in Mitchell, South Dakota. Every day, she gets to meet amazing families and create gorgeous fine art portraits of their loved ones for them to hang in their homes. She has three kids (joyful chaos!) and loves to be outdoors with her family, traveling, a good book and glass of wine.

Allison started her boutique studio in 2012, and as a full time photographer understands the challenges of running a successful studio as her primary income. She is passionate about having a financially sustainable business and helping other photographers to experience the same success. She specializes in family and children photography, rounding out her business with commercial, senior, and sports portraits.”