What is a Precon Class? – The following classes are specialty classes on Friday, October 13 from 9am-1pm, and not included with iHeart Photography registration. Super-size your weekend of education and add a precon class to your registration for only $59.
Can’t make the entire conference but want to take a precon class? Check out our One Day Passes on the Registration Page.
Portrait Photography for
Today’s Market
Presented by Cindy Arthur
Getting Started on Your
Master Artist Degree
Presented by Tina Caron
Making AI Work
for You
Presented by Brad Barton
Portrait Photography for Today’s Market
.
Sponsored by Proprints
Now that you have your clients booked, it’s showtime! Time to get that session underway! We will talk about what I look for in locations and then the scary part… posing! You will walk away with poses for girls, guys, families and children – so it won’t be so scary any longer! I’ll show you how I demonstrate the poses and help clients feel comfortable in the moment.
Time for the finishing touches! The edits! I’m known for my rich, bold colorful edits that stand out in a crowd! I’ll show you my workflow for edits, including Lightroom and Photoshop. I’ll show you how I do my basic edits in LR then open them up in Photoshop for the magic! I’ll show my hand edits as well as some actions that I use on almost every image. Take your images from good to WOW with my editing secrets!
Finally, we will talk about marketing, to get those clients in the door! I’ll share with you 10 marketing ideas to get you started! Also, we will talk about WHO you are actually marketing to.
We will talk about where you should market for the best return on investment and how often you should be reaching out. You will leave with 10 or more strategies to get your portrait business off the ground.
- Marketing strategies for portrait clients
- Tips and tricks for reaching a larger client area
- Location ideas and what to look for
- Posing guides for Girls and Guys and families and children
- Workflow for editing bold, rich, colorful images
Meet Cindy Arthur
I’m Cindy, the face behind Cindy Arthur Photography! I’m a married mom of twins from the North Dallas/Plano area. My journey into photography started way back when my dad was a hobbyist and I was fascinated by the photos he was taking and developing himself in a makeshift dark room! Later on, I was always the one with the camera when out with friends – I just hated the week-long wait to see if you got anything good! Fast forward to now, I have made a career out of capturing precious and priceless moments and I couldn’t be happier – I get to do what I love and provide lasting memories at the same time! Family, child and high school senior portraits are my specialty.
Getting Started on Your Master Artist Degree
.
Tina Caron will start at the ground level with what makes a strong Artist image, and the technical requirements for entry. Next, she will cover how to inspire your creativity and develop ideas for Artist pieces. She will take you step by step from concept creation to the planning and execution of the photo session(s) needed to create the components of your image, and how to legally source elements to complete the vision.
Tina Will Cover:
- Understanding of the rules for Artist Division
- What makes a strong Artist Entry, and how the judging differs from Photographic Open Division
.
- What to do when your vision exceeds your toolbox!
- The importance of compelling stories for Artist Entries
- Exercises to spark your creativity
Meet Tina Caron
Tina Caron is an award winning professional Portrait Photographer and Mixed Media Artist with a studio in Colleyville, Texas.
Serving the DFW metroplex and beyond for over 9 years, Tina’s specialties include beauty and glamour portraits, business headshots and personal branding, and family portraiture.
She is uniquely skilled in both photographic and painterly portraiture, as well as fine art works including pets and animals. Her Fine Art Commissions and Dreamweaver Portraits combine her digital skills and creativity to provide her clients with one-of-a-kind masterpieces as unique as the individuals who commission them.
Originally from New England, Tina has been a North Texas resident for over 15 years. In her free time she enjoys scuba diving and underwater photography, myriad arts and crafts, indulging in some mindless TV or movies, and hanging out with her three cats, Scooter, Alex and Lizzie.
Making AI Work for You
Artificial Intelligence is everywhere. How can you make sure it doesn’t replace you?
Come learn what AI generated images really are (they are NOT just cut up images of other people’s work), how it functions, and how to ethically apply it to your own work.
– Learn how AI Image Generation works
– Learn about the copyright ramifications of AI
– Learn how to enhance your own images using the latest AI engines
– Learn how AI can speed up your workflow and increase your sales
– Watch a live demonstration of an image being created from the initial session through the finished, AI enhanced image
Meet Brad Barton
Brad is a North Texas based artist who tells people’s stories and captures their emotions in sometimes fantastical, sometimes bizarre, sometimes surreal ways. Using his imagination, camera, and digital tools, he has created work for clients big and small. His work has been published in nationally distributed books and magazines, has been featured in feature length motion pictures, and has won numerous awards.
His book from Amherst Media titled Retro Glamour & Pinup Photography was published in January 2017. His second book, Beautiful Monsters was published in May 2018 and his third, Seven Seas, was published in December 2019. His first game, Fairy Bargains, was published in 2022. He is a Certified Professional Photographer and holds the Master of Photography, Master Artist, and Photographic Craftsman degrees from Professional Photographers of America. He loves to teach and write about both art and photography.
